IPRA’s Diploma in Public Relations

  • The first internationally recognized professional certificate
  • Serves as an international license for practicing public relations

Why take the International Public Relations Association’s diploma in PR?

  • The highest professional diploma in PR.
  • The first professional diploma certificate issued by the International Public Relations Association (IPRA) in the UK.
  • IPRA-certified professionals are given priority to hold leadership roles in the fields of PR and corporate communications.
  • Qualifies you to be a PR expert according to the latest professional practices worldwide.
  • Your chance to join IPRA’s family through becoming an IPRA member for one year for free (a renewable membership).
  • IPRA provides unprecedented opportunities for international networking.
  • Gives you the right to add the term “MIPRA” (Member of IPRA) to your business card.
  • Receive copies of Frontline Magazine, which is published by IPRA.
  • You are some of the first to hold this certificate in the Arab world.

Program Objective

The program aims to prepare qualified public relations professionals who can perform PR functions at ministries, corporates, public and private companies, and institutions according to the latest contemporary theories and work techniques.

This program is for:

  • Media managers and directors of public relations departments at ministries, organization, and large corporates.
  • Those who wish to hold leadership roles in the field of public relations and corporate communications.
  • Those who already work in the field and wish to improve their skills and knowledge.
  • Those who wish to hold a job in the field.
  • Those who wish to become PR and corporate communications professionals.

The Diploma Certificate Award

Trainees who successfully complete the program will receive a diploma certificate issued by the International Public Relations Association (IPRA) in addition to a one-year free renewable IPRA membership.

Training Materials

Trainees will receive several reference books on PR concepts, theories, and forms and how to practice public relations.

Program Duration

The duration of in-class program is 9 months (the equivalent of 1 academic year).

The duration of the online program is 6 months.

Program Plan

Students are assessed based on research projects, daily assignments, and a 6,000-word graduation project.

Part 1:

The program launch + lectures and training for 5 days / students are assigned the first research project.

Students are allowed 45 days to prepare the first research project (2,000 words).

Part 2:

Submitting the first research project (reasoning test) along with a 15-minute presentation and discussion.

Lectures and training for 5 days / students are assigned the second research project.

Results of the first research project are announced.

Students are allowed 45 days to prepare the second research project (2,000 words).

Part 3:

Submitting the second research project along with a 15-minute presentation and discussion.

Lectures and training for 5 days / students are assigned the graduation project.

Results of the second research project are announced.

Students are allowed 90 days to study and prepare the graduation project (6,000 words).

Students send their graduation projects after 90 days to the program leader, who appoints project supervisors.

Results of the graduation project are sent to students so they can prepare for the final exam and discuss the project to improve the final result.

Students are given 20 days to prepare for the final exam and project discussion.

Part 4

Day 1: Submission of graduation projects and making 15-minute presentations.

Day 2: An exam that covers the key courses.

Day 3: A break until the results are announced.

Day 4: The final results of the IPRA diploma program are announced.

The program ends and those who successfully pass are named members of IPRA “MIPRA” in the presence of the program leader and IPRA representative.

Program Content

Part 1:

An Intro to PR: Basic Concepts

PR in Theory and Practice

The Social, Economic, and Political Aspects of Public Relations

PR Case Studies and Practice Models

The Traits of a PR Professional

Part 2:

Audience Analysis and Relationship Building

PR Applications

Media Relations

Internal Communications

Public Opinion: General Concepts

Reputation Building

Public Diplomacy

Crisis Communications

PR Theories

Planning and Managing PR Campaigns

Writing for PR

Corporate Communications Strategies

Part 3:

Professional Development and PR Research

Research Methods / PR Research

PR Research Tools

Designing the Graduation Project

Ethics Codes for PR

Negotiation, Mediation and Conflict Resolution

Part 4:

Day 1: Submission of graduation project and 15-minute presentation

Day 2: An exam in the key courses.

Day 3: Announcement of preliminary results

Day 4: Announcement of final results

Books & References

Trainees will receive the following books:

  • Introduction to Public Relations
  • Public Relations Writing
  • Managing Public Relations
  • Public Relations: Principles and Practice
  • Planning and Managing Public Relations Campaigns
  • The Psychological Foundations of Public Relations
  • Everything You Should Know About Public Relations
  • The New Public Diplomacy – Soft Power in International Relations
  • Teach Yourself Public Relations.
  • Effective Media Relations
  • Public Opinion

Program fees include:

A one-year membership in IPRA.

12 reference books.

Supervision fees of an IPRA-certified expert.

Fees of certificate issued by the International Public Relations Association.

For more information, please visit:

http://www.ipra-ar.org/alpha/