PR Conference

Under the Patronage

of H. E. Mohammad Naji Otri, Prime Minister

The Syrian Public Relations Association organizes

1^stInternational Public Relations Conference

"Public Relations in a Changing World"

29-30 June, 2008

Damascus,Syria

The Syrian Public Relations Association organizes the first international conference on "Public Relations in a Changing World" in cooperation with the Institute for Public Relations (CIPR), the Al-Jazeera Media Training and Development Center (Qatar) and the Syrian Academy for Training and Development (Syria). The conference will be held in "Dar Al Opera in Damascus- June 29th and 30th.

The conference will spot light on the issue of public relations which are increasingly developed in the Arab world due to its significance for governments, leaders, and companies. Public relations proved to have a remarkable impact on public opinion, and facilitating work environment.

This conference will provide an extraordinary opportunity to explore all horizons of Public Relations, such like Communication, Psychology, Sociology, Economics, and Political Science in addition to Business and Management; as well as to emphasize on the fact that PR is a sublime art which entitled it to be the profession of the age besides proving the relation between institutions and the public.

The conference will consist of lectures, workshops, and presentations of papers on topics relating to local and international public relations, including economics, media, and communication. Specialists in the field will extend their expertise on practical issues of public relations in the Arabic world, and specific problems posed by the unsettled nature of the world right now.
Discussions will mainly focus on the developed sector of PR in the Arab region and the increased interest of governments and institutions realizing its role as a tool for change. As well as achieving the following objectives:

Confirming the important role of public relations and empowering it in magnifying the image of governments and institutions in public mentalities.
Correct wrong misconceptions on public relations in public and private sector.
Identify the difference between Public Relations and other related issues, such as media, advertising, promotion, and marketing.
Exchange of expertise between specialists and workers in the field of public relations.
Initiating the CIPR program for training and developing the skills of workers in the field of public relations in the Arabic world. This program will be implemented in cooperation with the Al-Jazeera Media Training and Development Center and the Syrian International Academy for Training and Development. Trainings will help to improve the industry of public relations in the Arab region as well as showing the vital role of PR in both private and public sectors, especially in the current situation.

The conference themes :
The conference will present many themes for discussions in participation with a distinguishable group of expertise in media and public relations.

The Role of Public Relations in improving National Image.
The role of art and culture in enhancing reputation
Public Relations in Diplomatic field.
How to make the industry of PR and utilizing telecommunication skills and innovating solutions, programs and PR & media campaigns .

Invitees are :

Members of International & Regional Associations of Public Relations.
Colleges, Foundations, and Companies of Public Relations.
Workers in PR offices in Ministries, Public and Private institutions.
Workers in PR offices in Banks and Insurance Companies.
Workers in press release office in Ministers Public and Private institutions.
Public Relations workers for Small Businesses.
Directors of public administrations .
Newly recruited personnel in the field of Public Diplomacy.
Others who aspire to improve their personal skills in Public Relations .

Participants "only those who are interested" will receive certificates for their participation signed by CIPR, SPRA, and the al-Jazeera Media Center for Training and Development:

www.cipr.co.uk

www.spra-sy.com

training.aljazeera.net

Members of the Syrian Public Relations Association will receive certificates free of charge.

fees for obtaining completion certificates:
Institutions: 25, 000 Syrian Lira($500)
Individuals: 10,000 Syrian Lira($200)

To reserve your place, send an e-mail with 'Registration Request' in the title, or a fax with the same name.

P.O.Box 9192 Damascus , Syria
TEL + 963 (11) 6670155 - FAX + 963 (11) 6117020