دورة المهارات الإعلامية للعلاقات العامة

رفع الكفاءة الاتصالية للعاملين في حقل العلاقات العامة من خلال تزويدهم بالأسس النظرية والتدريب العملي، ليتمكنوا من إنجاز الوظائف والمهام الملقاة على عاتقهم .

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Media skills course for public relations

Purpose of the course:

Raising the communication efficiency of workers in the field of public relations by providing them with theoretical foundations and practical training, so that they can complete the jobs and tasks assigned to them.

Course objectives:

1. Expanding and deepening the knowledge of the elements involved in communication functions and tasks in the field of public relations.

2. Training in editing various types of journalism, especially writing news and press reports, preparing investigations, and conducting press interviews.

3. Training on ways to communicate with the internal audience (employees in the agency, company, or institution).

4. Training on ways to communicate with external audiences that the organization deals with.

5. Training on ways to deal with the media.

6. Training on preparing and editing various publications needed by the company, agency, or institution.

7. Managing and organizing media events (visits and press conferences).

8. Planning, managing and implementing public relations campaigns.

9. The role of public relations in confronting crises.

Course topics:

-Writing flyers, preparing brochures, and editing posters and advertisements.

-Preparing brochures, brochures and publications.

-Preparing memos, periodic official reports, etc.

-Protocols and protocols, especially those related to receiving delegations, accompanying them, and organizing meetings.

-Organizing and managing seminars, meetings and conferences.

-Holding and organizing press conferences.

-Organizing and managing special exhibitions.

-Writing speeches, speeches and interventions.

- Acting as the official spokesman for the agency or administration.

-Responding to what is published in the media.

-Organizing and managing media events.

the expected results:

Course participants will be able to deal with high communication efficiency, and to produce communication materials appropriate to the nature of the work of the company, institution, or department. They will also be more capable of managing and organizing various communication activities that fall within the field of public relations.

The course is directed to:

-Workers in public relations offices in ministries and public and private institutions.

-Workers in press offices in ministries and public and private institutions.

-Workers in private offices and secretaries.

-Directors of public administration offices.

-New workers in the field of diplomacy, public relations and protocols.

-Those who want to develop their personal skills in this field.

At the end of the course, the trainee is given a certificate of completion of a training course certified by the Syrian International Academy and the Ministry of Administrative Development.